Digital transformation is no longer seen and understood as an IT project and has become a people project. Consequently, developing a digital workforce and changing the organisation’s culture has become the major make or break point. Today, digital leaders must overcome their employees subjective and objective fears. Changing processes not for but together with them will help to increase their productivity and create acceptance and support to succeed in the digital era.
Business model innovation is not primarily about inventing new technologies but about value delivery. Shaping business propositions with digital and creating customer-centric strategies is key to survival in an increasingly competitive and disruptive market environment. With the boundaries of the well-established industries fading away, anticipating and responding to these changes is crucial – whether the disruption is driven from within or outside the industry.
In an increasing digitally connected market space, collaboration is key to the development and delivery of new products and services. On the back of platform-based business operations - whether they already own a platform, are or plugged into an external ecosystem or are in the beginning of developing and implementing a platform strategy - manufacturers need to explore new paths to create new digital assets and digital revenue streams.
The digitalisation of traditional markets, products and services has led to new consumer behaviours. In a connected environment, customers not only demand more flexibility and personalised experiences but also follow a non-traditional rational. However, manufacturers can leverage data, digital tools and emerging technologies to better access and understand their customers as well as their customers’ customers to improve the consumer journey and brand experience.